We've worked with clients through both types of rebuilds, designing plans based around their individual needs.
For Boardroom Insiders
, for instance, we recommended the "greenfield" option. The existing code base was several years old, dense and brittle. Building a new platform from scratch allowed us to simplify the Boardroom Insiders code base and build a solid foundation for future growth and product expansion.
, on the other hand, the system was in good shape, but the user interface wasn't right. So we opted to rebuild inside of the existing application and allow customers to sample the new version as its features became available.
The result in both cases was a total upgrade without any loss in operations or upheaval in customer experience. Win for the customer, win for the business.