One of the riskiest parts of replatforming an existing and successful business is the fact that your work will inevitably disrupt a tried-and-true experience for already happy customers.
But when the new platform went live at the end of 2018, there was no uproar, no frustrated emails or canceled contracts. There was, in fact, no feedback at all. As part of the development process, we had intentionally kept much of the design attributes the same. We didn’t want to transform the user experience as much as we wanted to shore up the foundation. And it worked. As Lee puts it, no feedback can be good feedback.
When it comes to the writers and editors, however — the ones using the Boardroom Insiders back end — that’s been a very different story.
“That’s where everything is brand new, and that’s where everything is drastically different. It’s so much less cumbersome. It’s more of a spa-like experience,” Lee said.
As a result of the changes, Sharon and Lee have seen increased engagement from their team and a greater focus on the higher-level analysis their work requires. Now, Boardroom Insiders is working with us to create an editorial dashboard that will allow them to create productivity metrics, track performance and plan for staffing needs moving forward.
That’s exciting, but not as much as what’s coming next.
“Now, we’re creating the first new product we’ve created since we started the business. It’s going to be game-changing, and it’s been hugely advantageous that we replatformed the site because it’s going to get there much faster and cheaper than if we’d built it on top of our old site,” Sharon said.
It was the biggest technology investment the company has made to date, but it is also poised to be the most valuable.