When we began work with Pet Screening, we sat down with John and mapped out the idea. We advised on the business model, and we strategized the go-to-market plan.
With that in place, we started to break down what an application would look like and what it should do. We sketched out wireframes and mock-ups, sent them off to John for feedback and approval, and then got to work on the build.
From design to launch, the process took less than five months. When it was ready for testing, we started small — unleashing the application at John’s property management firm, which ran the first iteration of Pet Screening for two months in beta mode. Then, in July of 2017, we opened the application up to a closed beta — a group of about 10 firms that used the product for three months. We continued to iterate and iron out the kinks, while Pet Screening started generating revenue.
Then, in October of 2017, we launched Pet Screening to the public. Since we were able to get the MVP to market quickly, we had plenty of budget available to iterate based on user feedback. As the platform has gained traction we have been able to scale the software team in-stride — the results have been tremendous.