At Dualboot Partners, we get that question all the time — and for good reason
. Consumers now spend more than five hours a day on their smartphones. Roughly 57% of online traffic in the U.S. comes from smartphones and tablets. More than 40% of online transactions are now done on mobile. And worldwide, there are more people right now who own a cell phone than there are those who own a toothbrush
Crazy, but true.
So yes, you need a mobile presence. But the real question is, what shape should that take?
The truth is, not every business needs an app. It depends first and foremost on what you want to offer via mobile — and whether you have a customer base that will actually use what you build. A few years ago, we had a customer who really wanted a mobile app. So we designed and built one, only to have the customer realize after launch that its target customers don't use mobile apps.