Let's face it, the non-technical leader is going to need some help. When looking for help, non-technical leaders should be able to check the box on their technical counterpart's experience and commitment.
From a technical background perspective, the engineering partner is either a lead developer from a small/lower middle market company, a developer at a digital services firm, or a digital services firm. Why? Because this means they've built at least
one digital product from the ground up. That experience is critical and they will likely have a good network to build an in-house team when the time is right.
Importantly, the technical partner must be hungry for success… and stay hungry. If you are a small business, the technical partner must be willing to give up cash compensation for future upside in your product. They need to buy into the vision and have a massive incentive for their product to work. Anything else is a huge red flag. We believe this so much, part of our business thesis is built on making True Partnerships