Early-stage startups focus on building and iterating fast, but scaling requires a different approach. Partnering with platforms like AWS offers a faster, smarter growth path. Hyperscalers like AWS are not just technology providers—they have large sales teams incentivized to drive adoption of software on their platforms.
At Dualboot, we help clients embrace partner-led growth by leveraging strategic partnerships and AWS to accelerate adoption, reduce costs, and access enterprise buyers. Partnering with AWS is more than cloud infrastructure—it’s a growth strategy.
Introduction to Partnerships
A strategic partnership is a collaboration between your company and another organization, often non-competing, to achieve mutually beneficial goals. Companies share resources, expertise, and market access to drive growth, reduce costs, and improve customer success.
These partnerships help businesses expand their customer base, enter new markets, and leverage each other’s strengths. They accelerate innovation, cut expenses, and enhance the customer experience, enabling companies to achieve more together than alone. Strategic partnerships are vital for growth-focused businesses.
The AWS Marketplace: A Strategic Distribution Channel
The AWS Marketplace is one of the most powerful—channels for SaaS and cloud-native products. Think of it as a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software and IT solutions. Independent software vendors are generating billions in revenue from the Marketplace d.
And here’s the key: AWS sales representatives are incentivized to transact through the Marketplace. That means when your solution is listed, the AWS sales team becomes a strategic partner in your go-to-market efforts, giving you a competitive edge over the competition.
Businesses that align with this model gain immediate exposure to buyers, credibility through AWS certification, and opportunities to co-sell with one of the largest salesforces in tech. The AWS Marketplace also helps attract new customers and supports product growth by expanding your reach and increasing product adoption.
Getting Started with AWS as a Strategic Partner
Many early-stage companies think working with AWS is tough, but thorough research shows it’s more accessible than expected. Becoming a strategic AWS partner and listing your product in the AWS Marketplace is straightforward if you follow these key steps:
- Register as an AWS ISV Partner
- Submit your solution for a foundational technical review
- List your product in the AWS Marketplace
- Connect with an AWS Partner Development Manager
- Formalize the partnership by signing the necessary agreements
- Begin co-selling and growing through the AWS ecosystem
This is where having a partner like Dualboot is critical—we help guide companies through each step, from technical compliance to marketplace activation.
➡️ Want to see how others are scaling with AWS? Explore real-world case studies from the AWS Marketplace.
Dualboot + AWS: Strategic Partners in Growth
As an AWS Advanced Tier Partner, Dualboot gives you more than technical expertise—we give you a strategic advantage. Working with us means faster time to market, lower costs, and cloud solutions designed to scale.
Our clients benefit from secure, enterprise-ready solutions that follow AWS best practices in architecture, compliance, and scalability. Every implementation is “secure by default,” meaning we configure cloud foundations from day one to meet regulatory, governance, and security requirements—no retrofitting needed.
What You Get with Dualboot as Your AWS Partner
1. AWS Funding Programs
We help you access and navigate AWS’s incentive programs to reduce upfront costs and accelerate go-to-market:
- AWS Activate Credits – Ideal for startups and early workloads
- Rapid Ramp Program – Short-term funding to accelerate adoption and sales
- POC Funding – Funding to validate your solution before fully investing
- Migration Acceleration Program (MAP) – Reduce the cost and complexity of migrating legacy or on premise applications to the cloud
- Custom Credits – Tailored funding for innovation and modernization needs
2. Dualboot EasyCloud
A fully managed cloud experience that combines AWS infrastructure with expert support—designed to streamline operations and cut costs.
- One Invoice – Consolidated billing for AWS and Dualboot services
- Expert Setup & Monitoring – Provisioning, optimization, and ongoing support from AWS-certified pros
- Full Lifecycle Cloud Management – From compliance to cost control, we’ve got you covered
- Lower Costs – Take advantage of our reseller discounts and AWS pricing benefits
3. AWS as a Growth Accelerator
Leverage Dualboot’s experience in harnessing the power of the AWS ecosystem to propel your business.
With Dualboot, you get a cloud strategy aligned with your business goals—not just cloud infrastructure. We’re your strategic partner for building, scaling, and growing smarter with AWS.
Growing Strategic Partnerships for Business Success
Evaluating a strategic partnership’s effectiveness is essential for growth. Track metrics like revenue, customer acquisition, retention, and satisfaction to measure success.
To grow partnerships, identify your target audience and create a clear value proposition. Establish regular check-ins and use platforms like the AWS Partner Network to access resources and expand reach.
Focusing on customer success and strong business relationships with strategic partners—including AWS partners—builds a competitive advantage and unlocks the full value of strategic partnerships.
Scale Smarter with Strategic Partners
Trying to scale alone can slow down even the best products. A well-built product still needs a smart distribution plan—and the AWS Marketplace is one of the most efficient paths to market for modern applications.
By working with a strategic partner like AWS—and a team like Dualboot to guide the process—you can accelerate go-to-market, reduce costs, and tap into a sales engine far larger than your own.
