In late 1980, a husband and wife team of respected organizational development consultants began using the Big Five Model with their clients and saw tremendous potential to adapt it to the world of work. They grew their efforts into a global company, the Center for Applied Cognitive Studies (CentACS), providing top-quality behavioral assessments, including the flagship WorkPlace Big Five Profile™. In 2018, current CEO Lisa Dunbar purchased the company and renamed it Paradigm Personality Labs.
Dunbar saw opportunities to expand the company’s reach through digital transformation and emerging personality science. The assessment field was growing, with a vision to be recognized as the “go-to expert in personality at work” Paradigm needed to develop a robust, scalable platform that “transforms role alignment, communication, and collaboration to increase well-being and performance.”
Yet the company lacked the internal development depth to make it happen, Dunbar says, “We had a system that was about to crash. We were in a sorry state.”
Paradigm hired an external development company, but the results were severely disappointing. “They were not efficient and they did not communicate well,” says Paradigm’s Chief Innovation Officer John Lipinski. “We were in a bind.”
That’s when Paradigm discovered Dualboot Partners and made the switch.