Back in 2016, when JibJab built its current website, there were three choices when it came to building front-end frameworks: Angular, Ember and React. The company chose Ember, and as it turned out, the company chose wrong.
React soon became the more popular and adaptive option. While there may be one way to solve a problem in Ember, there are 25 solutions with React. And as the company looked to build out its engineering team, they were running up against a brick wall when prospective candidates learned they would have to know, or get to know, Ember as part of working at JibJab.
“We were really hurting ourselves top to bottom,” Cielecki said.
At the same time, JibJab’s product development roadmap was full, with projects company executives weren’t willing to sacrifice. One of those was an initiative called Face Organization.