JibJab became Internet famous during the 2004 presidential election when it created an animated parody of the famous Woody Guthrie song “This Land is Your Land” using the faces (and platforms) of former President George W. Bush and former Secretary of State John Kerry.

It spread via email, as was the primary means of digital content distribution back then, and it gave the company a solid foundation in the space they have occupied ever since: digital, personalized e-cards and content. If you want to send your friends and family hilarious, animated e-cards and videos, JibJab is your go-to destination.

We have mobile apps on iOS and Android and continue to push the envelope in content offerings by getting all the latest and greatest music videos to new holiday content. More recently, we’ve been stepping into different types of offerings, and our latest product is Starring You Books, which is a personalized experience in a physical medium.

Matt Cielecki
JibJab’s VP of engineering

Starring You Books had its soft launch earlier this year. But before that development work could take shape, JibJab’s internal development team had something else to accomplish: They wanted to rebuild the front end of JibJab’s website, taking it out of Ember and into React.

The purpose behind this was twofold: First, React is more adaptive, with more resources and community support behind it. Second — and most importantly — a transition to React would help JibJab attract and retain talent, since React is far more widely used than Ember. The company’s goal was to grow its team, and this was a necessary step in that process.

There was just one problem: JibJab didn’t have enough internal technical resources to execute the transition and keep tackling projects on its product roadmap.

Enter Dualboot Partners.

The opportunity

JibJab chose option #3, and our team at Dualboot Partners got to work.

We reconstructed the front-end framework in React and then shut down the old site to migrate over to the new one. The work accomplished three main objectives: JibJab has a new site built on a sustainable, adaptive framework that will allow its internal team of engineers to solve problems faster and more efficiently as the company grows. It set itself up to attract and retain superior engineering talent. And it never lost a second of work on Face Organization, increasing its technical capacity without having to onboard new full-time talent.

The solution

Case in point: Recently, Meridian noticed that a particular process that assigned special pay for certain jobs wasn’t working. Baciu brought it to the team at Dualboot Partners to investigate, and we immediately went to work to determine what was going wrong.

It wasn’t an easy fix.

We started trying to understand the process and when it should and shouldn’t apply. We held meetings with the team at Meridian to ask questions and test assumptions. Then, we built out the code and tested for quality and performance. In January, we released the solution into production, and now, the process works.

“I appreciated their dedication to make sure we solved it correctly and in a way that we’re not going to have to go back and solve it again,” Baciu said. “This wasn’t just about getting a hot fix in there so we don’t have to deal with it right now.”

Making those fixes and getting Salesforce running smoothly and efficiently is now opening up new opportunities for Meridian, including a transition out of its current Salesforce setup and into a version that is designed for service-based businesses like Meridian.

“Moving to the version of Salesforce for service-based businesses is going to solve a lot of our existing problems, open up a lot of really great tools and resources and move us forward as a company when it comes to how we function internally to get the job done,” Baciu said. “This will be a very large transition, but we feel confident that Dualboot Partners knows our system to the extent that we know we can lean on them and utilize them as we move forward and prepare for implementation.”

The project should take a total of six months to complete, and in the end, it should open up new and exciting potential for Meridian as it grows.

“Salesforce can be such a useful tool, and once you understand how to navigate it and use it, you can see how the possibilities are endless,” Baciu said.

The impact

One of JibJab’s internal goals was to grow its engineering team. Since moving over to React, that team has almost doubled, Cielecki said.

“I think we could have still found good candidates without that transition, but I don’t know if they would have wanted to join us,” he said.

The partnership with Dualboot Partners also inspired JibJab when they began work on Starring You Books. Once again, the company had the same options: It could pause work on one project to shift resources to the new one. It could hire a new team. Or it could bring in a third party to support the project, which would allow them to get to market fast.

Once again, the third-party option won.

Technology and trends move quickly. We identified a good product, and we wanted to get it out as quickly as possible. We didn’t want to tinker on this for six months. Bringing in Dualboot was the best scenario that got everyone what they wanted. It was a great partnership.

Matt Cielecki
JibJab’s VP of engineering