The Booty name is synonymous with sports and competition, spanning several generations of athletes. Jack was a Louisiana Player of the year and coached under Doug Pederson. Two of the brothers, Abram and John David, played in the NFL. Josh played in the NFL and MLB. General Booty is a QB at Oklahoma and Josh’s sons are High School standouts in Louisiana.
Two of the brothers, Jack and Josh, were in between projects when they decided to start a business together. Jack had just sold a thriving consumer goods business he had at Disneyland and Josh had just finished a consulting gig. After much brainstorming, they decided to create an app that mirrored their daily lives – challenging each other to pretty much everything, all day, every day – from golf to working out, playing hard, jokes, stunts, living life, and having fun. They also wanted to make sure that nobody could cheat and that there was always a winner and a loser. Ties were rare and frowned upon, resulting in more challenges. Together they co-founded Bula, a childhood term they used to mean “Pay Up!”, which also means “Wishing you Life” in Fijian.
Jack Booty, CEO, stated, “Josh and I wanted to share the same fun and excitement of challenges and trash talk that we enjoy daily with our friends and relatives, so we created Bula.”
Bula, lets users create a challenge, invite participants, record and upload head-to-head videos, select a judge, create the terms of the challenge, and ultimately choose a winner.
The Brothers wanted to utilize the most cutting-edge Web3 technologies and enlisted Michael Caplovitz, former Head of Innovation at The Howard Hughes Corporation, and current CEO of GetChkd, to help design and build the application. Michael also rounds out the Bula Team, as their Technical Co-Founder.