You need to know about the business you're targeting first and foremost, but just as important is the person. Social media can tell you where he or she went to school and offer a rough career trajectory, but that's not going to help you lock in a deal.
What if, instead, you could walk into your big meeting armed with an in-depth understanding of that executive's priorities, challenges and personal interests? What if you came to the table knowing what problems needed to be solved, and then offered a solution?
Sharon Gillenwater created Boardroom Insiders to provide that level of business intelligence for C-suite sales, marketing and recruiting. More than a decade later, the company has grown into a rich online database of more than 17,000 executive profiles, as well as a team of editors and researchers across the country.
The business was successful, the market growing. There was just one problem: It was built on a legacy code base that, with each new addition or tweak, was becoming increasingly brittle. There came a point in the evolution of the business when Sharon and Boardroom Insiders' President Lee Demby realized the technology they started with wasn't going to carry them into the future.
Dualboot Partners came in with an idea that would.