Barrett is a seasoned business consultant with over twenty years of experience in the digital space. He specializes in marketing, advertising, brand strategy, and sales.
Before coming to Dualboot, Barrett worked for McCann and BBDO in New York City, managing account strategies for $100M+ enterprise companies. Working across tech, sports and consumer brands, he has strategically advised brands such as Lowe’s, Wendy’s, Xbox, Hanes, Virgin, Mizuno, and NASCAR.
At Dualboot Partners, he enables customers to find tailored, scalable software solutions that drive business growth and profitability. With a strategic, outcomes-driven mindset, Barrett provides trusted guidance to executives and teams. Serving both technical and non-technical stakeholders, he helps companies understand technology as a functional necessity and a driver for long-term success.
Outside Dualboot, Barrett is passionate about mentorship and actively supports several accelerator programs, including Lighthouse Labs (Richmond, VA) and Winston Starts (Winston-Salem, N.C.). A skilled strategist, he excels at helping early-stage companies with market validation while identifying their value propositions and brand identities.
