As SVP of Marketing at Dualboot Partners, Adam leads the company’s growth marketing strategy. With over two decades of experience, including 10+ years in design and tech consulting, he specializes in uniting sales and marketing teams to deliver measurable bottom-line results.
Before joining Dualboot, Adam built his reputation as a transformation agent at West Monroe Partners, where he architected a strategic pivot from broad market segmentation to a high-precision Account-Based Marketing model. This initiative catapulted attributable revenues from $8M to an estimated $24M over four years, effectively tripling the firm’s return on marketing investment.
Adam’s strategic rigor is grounded in his background with global powerhouse agencies. He held senior engagement roles at Edelman, Digitas, and VSA Partners, where he boosted brand awareness and customer retention for enterprise accounts. His campaigns have earned industry-wide recognition for excellence, including honors from the renowned Effie Awards and MediaPost OMMA Awards.
Today, Adam focuses on scaling Dualboot’s market presence and driving revenue impact. He lives outside Chicago with his wife and two sons.