But not necessarily in the same direction.
You need to persevere on your long-term goal — not each individual implementation. What do I mean by that? Tunnel vision can pose a significant threat to any business, and it occurs when you get so laser-focused on one possible solution that you fail to realize the need to iterate or pivot
. We think we're on to the next big thing, and we struggle to accept it when the market tells us we're not.
So, yes, you need to persevere on any journey in innovation, but when you fail (which you will), do it fast — and use that failure to keep moving forward.