Society 54 goes into law firms to help teams of attorneys develop good business development habits. They identify ways that they can build their books of business and ultimately the firm’s books of business.
Society 54 developed a software tool to support their efforts and complement their consulting services. That first system, which McCullough describes as “incredibly simple because attorneys are busy, and don’t want to be bothered with anything overly complicated” was developed to measure and track outreach efforts and to provide on-demand access to attorney productivity reports.
But what about the firms that had designated marketing and business development (“MBD”) professionals? As former MBD leaders at law firms themselves, Huse and McCullough of Society 54 saw an opportunity for another solution. They designed a second system for project management that could help identify return on investment for these efforts as well. They created the software they wish they had when leading their in-house teams.
“We were looking to create some real data that professionals within firms could take to their department heads or the attorneys within their law firms and really talk about what they were doing to grow their firms,” says McCullough, who brings more than 20 years in the legal industry to Society 54’s work.
Realizing engagement is essential for any digital transformation to work successfully. In order to gain a strong understanding of how to do this, Huse and McCullough went back to school to gain certifications in gamification, “We saw that as an area where we could drive engagement with all kinds of activities,” says McCullough.
Yet while the concepts found traction with firms, Society 54 now had two different systems to sell, maintain and evolve. They also recognized several areas in which the two softwares could provide richer data – and offer more value – to users if they functioned collaboratively rather than separately. Finally, they wanted to pursue more gamification tools to further spur user engagement. They needed an integrated platform and more robust systems but lacked the time or expertise to create the smooth, user-friendly solution they wanted. Looking to level-up, they reached out to Dualboot.
“I had a coaching client tell me the other day, ‘I hope this system never ever goes away. It is so simple to use.’ She’s found it helpful to have a system to track the business development activities that she’s putting her time and energy in to. That was very gratifying and encouraging.”
Heather McCullough
Co-founder Society 54
